Customer Story:

Land Rover South Dade

Mark De La Cruz
Mark De La Cruz, Center Manager
Dealership : Land Rover South Dade
Why Dealer Intelligence?
  • Get real-time insights on KPIs
  • Transparency and performance improvement throughout organization
  • Gain easier access to information for faster decision-making

A quest for higher visibility

Mark De la Cruz, Center Manager of Land-Rover South Dade, was convinced that having real-time insights into KPIs would drive the dealership to a much higher performance level, enabling it to better serve customers and boost CSI. However, that would be impossible with deeper visibility in to DMS data and reports. So De la Cruz began searching for a business intelligence tool, which lead him to Dealer Intelligence.com. "Before DI, it was almost impossible to gain real-time insights in to what was really driving our performance."

Before DI, it was almost impossible to gain real-time insights in to what was really driving our performance.

Empowering employees throughout the dealership

Mark De la Cruz, Center Manager of Land-Rover South Dade, was convinced that having real-time insights into KPIs would drive the dealership to a much higher performance level, enabling it to better serve customers and boost CSI. However, that would be impossible with deeper visibility in to DMS data and reports. So De la Cruz began searching for a business intelligence tool, which lead him to Dealer Intelligence.com. "Before DI, it was almost impossible to gain real-time insights in to what was really driving our performance."

Before DI, it was almost impossible to gain real-time insights in to what was really driving our performance.

Empowering employees throughout the dealership

After learning more about Dealer Intelligence, De la Cruz realised it could help each part of the dealership. "Just about every manager at our store uses DI. Myself, our Controller, Sales, Service, F&I, Service and Parts Managers all benefit immensely from using Dealer Intelligence," De la Cruz said. "DI empowers our team at every level with critical information to help maximise dealership performance."

Myself, our Controller, Sales, Service, F&I, Service and Parts Managers all benefit immensely from using Dealer Intelligence.

Dealer Intelligence helped Launch Leads' managers better understand their data and become better leaders with it. Smith said, "Tracking our KPIs with Grow helped my managers see why KPIs are important and how they impact the company." Speaking about the company as a whole, Smith said, "Being able to track and see performance with Grow helps us maintain our focus."

Tangible Results

Dealer Intelligence enables Land Rover South Dade to easily monitor business performance across the entire store. De La Cruz said, "DI helps us stay on top of our KPIs at the store level and within each department and for all salespeople and service advisors; view our monthly, weekly, and daily performance; and track our financials year over year." Performance visibility with DI helps Land Rover South Dade know what they're doing well and where they can improve.

Dealer Intelligence provides transparency throughout the dealership, drives performance and stimulates healthy internal competition.

Land Rover South Dade knows retaining customers and acquiring new ones ultimately comes down to really understanding and taking care of their needs. To achieve this, Land Rover South Dade needed a deeper understanding of its performance and the underlying drivers. Dealer Intelligence gives Land Rover South Dade the understanding they needed. De La Cruz said, "Dealer Intelligence provides transparency throughout the dealership, drives performance and stimulates healthy internal competition." Dealer Intelligence enabled Land Rover South Dade to produce tangible results--a win for both them and their customers.

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